Year: 1998
Gillette is a brand of men's safety razors, and previously the name of the company that bears its name that has now diversified to manufacture a large portfolio of products, among them shaving supplies and other personal care products it is owned by multi national corporation Procter & Gamble.
In advertising they always use exaggeration to make their products seem better than anyone else. Exaggeration is used when you want to make something seem bigger then it actually is.
Target Consumers
Their target markets are the matured Men and Women which actually use shave for their beard, mustache, armpit and legs.
Analyzation of Message
Snob Appeal
This advertisement use snob appeal technique base on their catchphrase "No Stropping No Honing" which mean their product are better than others. When consumer started to see this catchphrase, they will be attracted easily. They are attracted easily because what they are looking for is stated there already and they wanted to be sure that they are buying the right product.
Artwork and Layout
The image that they use on this advertisement is humorous and exaggerated that's why it is very catchy to the eyes of consumer. As you can see they use a baby to show that it is safe and effective to use on different part, because we know that babies have a sensitive skin and what they show is even the baby can use this.
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