Shave What You Want

Brand: Gillette
Year: 1998

           Gillette is a brand of men's safety razors, and previously the name of the company that bears its name that has now diversified to manufacture a large portfolio of products, among them shaving supplies and other personal care products it is owned by multi national corporation Procter & Gamble. 

           In advertising they always use exaggeration to make their products seem better than anyone else. Exaggeration is used when you want to make something seem bigger then it actually is.

Target Consumers

            Their target markets are the matured Men and Women which actually use shave for their beard, mustache, armpit and legs.

Analyzation of Message

Snob Appeal 
            This advertisement use snob appeal technique base on their catchphrase "No Stropping No Honing" which mean their product are better than others. When consumer started to see this catchphrase, they will be attracted easily. They are attracted easily because what they are looking for is stated there already and they wanted to be sure that they are buying the right product.

Artwork and Layout

              The image that they use on this advertisement is humorous and exaggerated that's why it is very catchy to the eyes of consumer. As you can see they use a baby to show that it is safe and effective to use on different part, because we know that babies have a sensitive skin and what they show is even the baby can use this.

HistOREO

Brand: OREO
Year: 1990

           
            Oreo was the standard bearer for "real-time marketing." It had been around for almost 100 years. It was born the same year the South Pole was discovered and the Titanic sank. It had witnessed a dozen presidencies, endured technological breakthroughs, countless fashion trends, and survived diet crazes. And maybe, just maybe, it might have something brilliant to contribute to culture if it focused on something other than its own circumscribed existence staring down the barrel of a glass of milk.

           The part of planning process involves deciding who will be on the receiving end of your marketing efforts. Your products might appeal to a large group of people, but it doesn’t make sense to try to market to everyone.

But you should know how to define your target audience and choose where to spend your time and money. Selecting a target audience will help save your resources. Focusing on a portion of the people who might be interested in your products will allow you to communicate and engage with that segment more deeply.

Target Consumers

        The target of their advertisement are the kids and Mothers,  NABISCO know that cookies are more popular to young ones and that thing triggers their mother to buy.

Analyzation of Message

Glittering Generalities

            This is the one that they use on the advertisement which is the another technique used to influence people's thinking.  This technique uses words that sound good but have little real meaning. Like what they use "they are pure NABISCO cookies!" so what if that is Nabisco right? Many advertising slogans are glittering generalities. But the real catch phrase that makes it effective is the sentence "Let them have another,Mother" which means you can really enjoy eating it and will make you crave for another one for your mother.

Artwork and Layout

        This advertisement has a catchy image that makes people curious of what though it taste like, by seeing the two kids enjoying the cookie with a catchy phrase of "Let them have another, Mother, they're pure NABISCO cookies!" 

The word "pure" which is underline makes you think what that pure taste like and its sounds delicious. 

The Layout also make the cookie stand out to be very catchy, because it has an interesting appearance that will make you crave for other variety of cookies that's in there.

Telegenic Targeting

    Brand: Alaska                                                                                               

    Year: 1974

                Before engaging in marketing campaigns and promotions businesses need to decide who they would like to aim their products at. Since Alaska is popular among athletes and involved with sports for a long time, they take the advantage of putting an athlete on their commercial which is an import in PBA, Cisco Oliver the first high-scoring, loose-living and flamboyant black.

                Tagalog phrases of Cisco Oliver became popular the "Galing mo!"- you're good! "Masarap?"-Delicious? He spits the words out like he accidentally got a mouthful of ants.

Analyzation

                The commercial that they use is Basketball which is popular to people and the athlete that they use (Cisco Oliver) was a well known basketball player. They encouraging the fans and other people who like basketball to drink the milk Alaska because their Idol basketball players are drinking it too.

Target Consumers

          This is generally for all people who drink milk but their demographic target is the athletes mostly the basketball players and fan of basketball.

Advertising Message

                At the end of the video you can see that little kid was enjoying his Alaska milk after playing basketball which make him strong and defeat Cisco Oliver the well known basketball palyer. Everybody wants to be stronger than their idol in basketball that is why their going to drink that milk also.

Artwork and Layout

          Since the video doesn't have quality in graphics it is not that too entertaining but the 55 mins of video that has amusing message will actually satisfy you and the funny phrases will live upon you.

• Audio 

               The background that they use are not that exciting and sometimes it is wrong in timing of cutting the music on the middle of the commercial.

Thrilla Tagline

Brand: Family Rubbing Alcohol

Year: 1995

The tagline is an important part of branding that can be your best brand communication tool if you could do it right. It is also known as slogans, catchphrases and positioning lines that are the first step and an integral part of brand building. Taglines can be your best and least expensive form of advertising value but it is mostly need years, and over time until it builds a value. If the business name, logo and tagline are working all together and they match-up, they become an advertisement in and of themselves.

Well this is the one that become famous tagline in 1995 the Family Rubbing Alcohol which has a tag line of “Hindi lang pampamilya pang sports pa!” it is also commercialize up to 2004, maybe some of you do forget this commercial already but the tagline of this brand may not be forgotten.

This product created by PAGODA Philippines Inc. and advertised by La Familia Advertising Co.

    Strategy and Medium

Analyzation

           Some of you might not know the man in the middle of this commercial, this man is a world class boxing referee, his name is Carlos Padilla Jr. and everytime this commercial shows on TV my Dad always tell me that in early 1975 this man refereed the Thrilla in Manila (Muhammad Ali vs. Joe Frazier).

Target Consumers

         Generally this is for everybody but their demographic target customers are the parents who worried for their children and athletes who are mostly close to germs.

Advertising Message

         At the end of the video you can see the message that they want us to perceive, that many people are already using this brand happily even the known referee of the boxing match of Muhammad Ali and the store which has a Family Rubbing Alcohol in entire shelving.

Artwork and Layout

         This Advertisement did not waste a 38 second commercial letting people see what product they have. As you can see the shelving of the store are full of Family Rubbing alcohol and the Doctor from the end of the video are holding many of this, which the La Familia Ads. Co. wants to say that even the doctors are proven the Family Rubbing Alcohol.

• Audio 

The background music is compatible in the exact changing of features and closing time of the music together with the tagline.