HistOREO

Brand: OREO
Year: 1990

           
            Oreo was the standard bearer for "real-time marketing." It had been around for almost 100 years. It was born the same year the South Pole was discovered and the Titanic sank. It had witnessed a dozen presidencies, endured technological breakthroughs, countless fashion trends, and survived diet crazes. And maybe, just maybe, it might have something brilliant to contribute to culture if it focused on something other than its own circumscribed existence staring down the barrel of a glass of milk.

           The part of planning process involves deciding who will be on the receiving end of your marketing efforts. Your products might appeal to a large group of people, but it doesn’t make sense to try to market to everyone.

But you should know how to define your target audience and choose where to spend your time and money. Selecting a target audience will help save your resources. Focusing on a portion of the people who might be interested in your products will allow you to communicate and engage with that segment more deeply.

Target Consumers

        The target of their advertisement are the kids and Mothers,  NABISCO know that cookies are more popular to young ones and that thing triggers their mother to buy.

Analyzation of Message

Glittering Generalities

            This is the one that they use on the advertisement which is the another technique used to influence people's thinking.  This technique uses words that sound good but have little real meaning. Like what they use "they are pure NABISCO cookies!" so what if that is Nabisco right? Many advertising slogans are glittering generalities. But the real catch phrase that makes it effective is the sentence "Let them have another,Mother" which means you can really enjoy eating it and will make you crave for another one for your mother.

Artwork and Layout

        This advertisement has a catchy image that makes people curious of what though it taste like, by seeing the two kids enjoying the cookie with a catchy phrase of "Let them have another, Mother, they're pure NABISCO cookies!" 

The word "pure" which is underline makes you think what that pure taste like and its sounds delicious. 

The Layout also make the cookie stand out to be very catchy, because it has an interesting appearance that will make you crave for other variety of cookies that's in there.