Multiple Testimonial

Brand: Belo
Year: 2011


                  It started in 1990 when founder, Dr. Vicki Belo, opened her first clinic in Medical Towers, Makati. Belo Medical group has pioneered in so many beauty breakthroughs such as Liposuction, surgical and  non-surgical beauty procedures, lasers and more. And mostly their clients are celebrity artist. 
                  
                 They also provide beauty products such as soap that endorse by different artist that became their client.

Target Consumers 

                The target customers of Belo soap are the high class people who want to have a fairer skin like a celebrity artist.

Analyzation of Technique

Testimonial

                This advertisement became popular to people because they always use different artist as an endorser of their products and it is not very difficult for them to get an artist, all of their endorsers are the client of Vicki Belo. Attracting by a well known artist together with the benefits that could bring will totally attract consumers.

Artwork and Layout

                 As you can see on their advertisement they use four artist, one of them are boy and 3 girls. The advertisement want to show that using the soap of Belo will make you a good looking person that can easily attracts people. And that is what consumer wants to become handsome/beautiful, therefore, consumers will spent money on this no matter how much it is.

Testimonial Branded Energizer

Brand: Vitwater
Year: 2009


                The company of Vitwater make the plain water more interesting and made healthier so that people will enjoy drinking it. Vitwater consists of purified water enriched with different nutrients that are added according to the flavor and intended health benefit of the drink.

                It's lightly flavored and sweetened, and only contains about 50 calories per bottle.

Target Consumers

                Their Target consumers are the athletic people and workers who need some extra energy that can boost them when they are working.

Analyzation of Technique

Testimonial

                This advertisement used testimonial by featuring and including Manny Pacquiao in the advertisement of their product. Making Pacquiao as endorser of their product would be very effective, because we know that Pacquiao is a well known fighter of boxing and many people idolize him so it can really cause alot of footfalls for Vitwater company.

                Pacquiao serve as a "branded energizer" also, people may think that drinking Vitwater can make them stronger like Pacquiao.

Artwork and Layout

        The background design that they used make the product more enlighten and standout on the advertisement. The combination color of the variety of Vitwater makes it more colorful also the inclusion of the signature of Pacquiao make it  powerful because having a signature of a well known person on your brand make people think that it is proven and advisable.