Brand: Belo
Year: 2011
It started in 1990 when founder, Dr. Vicki Belo, opened her first clinic in Medical Towers, Makati. Belo Medical group has pioneered in so many beauty breakthroughs such as Liposuction, surgical and non-surgical beauty procedures, lasers and more. And mostly their clients are celebrity artist.
They also provide beauty products such as soap that endorse by different artist that became their client.
Target Consumers
The target customers of Belo soap are the high class people who want to have a fairer skin like a celebrity artist.
Analyzation of Technique
Testimonial
This advertisement became popular to people because they always use different artist as an endorser of their products and it is not very difficult for them to get an artist, all of their endorsers are the client of Vicki Belo. Attracting by a well known artist together with the benefits that could bring will totally attract consumers.
Artwork and Layout
As you can see on their advertisement they use four artist, one of them are boy and 3 girls. The advertisement want to show that using the soap of Belo will make you a good looking person that can easily attracts people. And that is what consumer wants to become handsome/beautiful, therefore, consumers will spent money on this no matter how much it is.
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