Brand: Vitwater
Year: 2009
The company of Vitwater make the plain water more interesting and made healthier so that people will enjoy drinking it. Vitwater consists of purified water enriched with different nutrients that are added according to the flavor and intended health benefit of the drink.
It's lightly flavored and sweetened, and only contains about 50 calories per bottle.
Target Consumers
Their Target consumers are the athletic people and workers who need some extra energy that can boost them when they are working.
Analyzation of Technique
Testimonial
This advertisement used testimonial by featuring and including Manny Pacquiao in the advertisement of their product. Making Pacquiao as endorser of their product would be very effective, because we know that Pacquiao is a well known fighter of boxing and many people idolize him so it can really cause alot of footfalls for Vitwater company.
Pacquiao serve as a "branded energizer" also, people may think that drinking Vitwater can make them stronger like Pacquiao.
Artwork and Layout
The background design that they used make the product more enlighten and standout on the advertisement. The combination color of the variety of Vitwater makes it more colorful also the inclusion of the signature of Pacquiao make it powerful because having a signature of a well known person on your brand make people think that it is proven and advisable.
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