Brand: Alaska
Year: 1974
Before engaging in marketing campaigns and promotions businesses need to decide who they would like to aim their products at. Since Alaska is popular among athletes and involved with sports for a long time, they take the advantage of putting an athlete on their commercial which is an import in PBA, Cisco Oliver the first high-scoring, loose-living and flamboyant black.
Tagalog phrases of Cisco Oliver became popular the "Galing mo!"- you're good! "Masarap?"-Delicious? He spits the words out like he accidentally got a mouthful of ants.
Analyzation
The commercial that they use is Basketball which is popular to people and the athlete that they use (Cisco Oliver) was a well known basketball player. They encouraging the fans and other people who like basketball to drink the milk Alaska because their Idol basketball players are drinking it too.
Target Consumers
This is generally for all people who drink milk but their demographic target is the athletes mostly the basketball players and fan of basketball.
Advertising Message
At the end of the video you can see that little kid was enjoying his Alaska milk after playing basketball which make him strong and defeat Cisco Oliver the well known basketball palyer. Everybody wants to be stronger than their idol in basketball that is why their going to drink that milk also.
Artwork and Layout
Since the video doesn't have quality in graphics it is not that too entertaining but the 55 mins of video that has amusing message will actually satisfy you and the funny phrases will live upon you.
- Audio
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