Thrilla Tagline

Brand: Family Rubbing Alcohol

Year: 1995

The tagline is an important part of branding that can be your best brand communication tool if you could do it right. It is also known as slogans, catchphrases and positioning lines that are the first step and an integral part of brand building. Taglines can be your best and least expensive form of advertising value but it is mostly need years, and over time until it builds a value. If the business name, logo and tagline are working all together and they match-up, they become an advertisement in and of themselves.

Well this is the one that become famous tagline in 1995 the Family Rubbing Alcohol which has a tag line of “Hindi lang pampamilya pang sports pa!” it is also commercialize up to 2004, maybe some of you do forget this commercial already but the tagline of this brand may not be forgotten.

This product created by PAGODA Philippines Inc. and advertised by La Familia Advertising Co.

    Strategy and Medium

Analyzation

           Some of you might not know the man in the middle of this commercial, this man is a world class boxing referee, his name is Carlos Padilla Jr. and everytime this commercial shows on TV my Dad always tell me that in early 1975 this man refereed the Thrilla in Manila (Muhammad Ali vs. Joe Frazier).

Target Consumers

         Generally this is for everybody but their demographic target customers are the parents who worried for their children and athletes who are mostly close to germs.

Advertising Message

         At the end of the video you can see the message that they want us to perceive, that many people are already using this brand happily even the known referee of the boxing match of Muhammad Ali and the store which has a Family Rubbing Alcohol in entire shelving.

Artwork and Layout

         This Advertisement did not waste a 38 second commercial letting people see what product they have. As you can see the shelving of the store are full of Family Rubbing alcohol and the Doctor from the end of the video are holding many of this, which the La Familia Ads. Co. wants to say that even the doctors are proven the Family Rubbing Alcohol.

• Audio 

The background music is compatible in the exact changing of features and closing time of the music together with the tagline.